Account-based marketing (ABM) is a B2B strategy that targets a defined set of named accounts within a specific market. It involves aligning sales and marketing teams to identify decision-makers and influencers at the named accounts and personalizing messaging to address their business challenges and needs.
By focusing resources and campaigns on pre-qualified target accounts, ABM makes it easier for vendors to see the direct impact of marketing spend on closed sales and revenue.
Account-based marketing (ABM) is a B2B strategy that targets a defined set of named accounts within a specific market. It involves aligning sales and marketing teams to identify decision-makers and influencers at the named accounts and personalizing messaging to address their business challenges and needs.
By focusing resources and campaigns on pre-qualified target accounts, ABM makes it easier for vendors to see the direct impact of marketing spend on closed sales and revenue.
Spotlight Solution
Case Study
VersionOne
Case Study
Update
“My ah-ha moment was the first demo of Engagio that provided roll-up
reporting on account activity and lead-to-account matching. Visibility and
reporting that would require an unmanageable manual effort for a small
marketing team clearly were now possible.”
Peter Herbert,
VP of Marketing
After implementing ABM
with Engagio, VersionOne
achieved 88% engagement
with target accounts, 66%
increase in
