Zendesk Needed A Sure-Fire Way To Help Its Sales Teams Target, Break Into, And Close Specific High-Value Accounts
Zendesk Needed A Sure-Fire Way To Help Its Sales Teams Target, Break Into, And Close Specific High-Value Accounts
4 Pages1 Client: Zendesk Location: San Francisco, California Industry: Customer Service and Support CASE STUDY THE BIG STORY Zendesk needed a sure-fire way to help its sales teams target, break into, and close specific high-value accounts as part of an account-based marketing (ABM) strategy. Booked meetings with critical VP-level decision- makers at target accounts Delivered high-quality, on- demand personalized content to engage key accounts Supplied access to 10,000+ accurate and up-to-date prospect data records Established a robust and repeatable engagement strategy BENEFITS Increased enterprise hospitality pipeline by 15% Provided in-depth organization charts to map relevant decision- makers at each target account2 THE CLIENT Zendesk, a San Francisco-based technology company, is
