11600 Sunrise Valley Dr #100 Reston, VA 20191 888 328 8667 triblio.com CASE STUDY ABM Program Success Veristor Sharpens Sales and Marketing with Purchase Intent Background When Veristor Systems designs and deploys IT solutions, it does so in the spirit of collaboration. The company differentiates itself by serving as an experienced guide for clients on their paths to technology transformation and business success. Given its reputation for close-knit partnerships and custom solutions, it only made sense for Veristor to communicate its strengths throughout the entire purchase journey. That’s where account- based marketing comes in. Veristor’s account-based marketing strategy centers on using purchase intent data throughout its sales and marketing processes, enabling both

Join for free to read