Adobe Customer Story Measuring deeper customer relationships. National Instruments grows e-commerce revenue 20% with a strategic digital foundation built on Adobe Experience Cloud. “Conversion rates are up 14% and revenue from our e-commerce site is up 20%. That tells us that Adobe Experience Cloud is helping us develop a website that works harder to connect with customers. We are reaching the right customers. ” Brian Sierer, Director of eBusiness and Marketing Platforms, National Instruments Corporation RESULTS SOLUTION Adobe Experience Cloud, including the Adobe Analytics solution within Adobe Analytics Cloud and the Adobe Experience Manager and Adobe Target solutions within Adobe Marketing Cloud LIFT in conversion with new digital strategy Consolidated two dozen platforms and appl

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