Case study: Versionone VersionOne Simplifies Account Targeting & Boosts Engagement Metrics By 88% As the leader in unified Agile software development and DevOps solutions, VersionOne helps teams at all levels of enterprise IT organizations accelerate software delivery. Since it’s founding in 2002, VersionOne has evolved from development teams to being the Agile and DevOps platform for organizations with thousands of users, including 33 Fortune 100 companies and numerous major government agencies. For Kristen Wendel, Director of Marketing Operations, and Peter Herbert, VP of Marketing at VersionOne, the journey to EverString began with a common pain point for many businesses at VersionOne’s scale: Sales and marketing alignment. Challenges For years, VersionOne’s business relied on in

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