HOW Tipalti CREATED A PREDICTABLE LEAD GENERATION SOURCE IN UNDER SIX MONTHS BUSINESS RESULTS 400+ Multivariate experiments +$330K Net-new pipeline THE COMPANY Tipalti is a global payables automation software business that helps to streamline and scale the end-to-end accounts payable and remittance workflow for fast- growing and midmarket businesses. THE PROBLEM With a focus on growth, Tipalti wanted to scale their business further so they came to metadata.io with an issue that many companies need to address. The problem: generating predictable and qualified leads from social channels. Relying on standard marketing channels only goes so far, and having put an ABM strategy in place, Tipalti wanted to more effectively get their message in front of the right people. Before partnering

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