The Data Powering Engagio’s Account- Based Everything Approach
The Data Powering Engagio’s Account- Based Everything Approach
3 PagesThe Data Powering Engagio’s Account- Based Everything Approach According to Engagio (http://www.engagio.com/)’s Director of Marketing, Charlie Liang, good data is the foundation for his company’s “account-based everything” approach. Without it, account selection doesn’t work. You just don’t know enough to choose the right companies to target and engage contacts in any sort of meaningful way. But Charlie also knew the limitations of relying on traditional demographic and firmographic data to inform account selection and messaging. He needed a more detailed and meaningful data set to use as the cornerstone of Engagio’s account-based strategy. Account Selection Using Technographics Datanyze is the leader in technographics (https://resources.datanyze.com/blog/saas- companies-need-technographic
