CompassABM Enables a Fast, Affordable ABM Pilot CA SE STUD Y Project Snapshot: InfinityQS—Account-Based Marketing Pilot Client InfinityQS is the leading developer of quality management software that helps manufacturers monitor and control product and process quality and optimize operations. Challenge • Expand lead generation by moving from promoting primarily to large, general market segments to adding direct communication with targeted, high-value accounts. • Create personalized content at scale to address individual stakeholder concerns across a wide spectrum of industries and customer needs. • Promote current offerings to high-value prospective customers who might visit the InfinityQS website, but were reluctant to communicate through other channels. • Provide the sales team

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