CUSTOMER SUCCESS 3X return on pipeline and close- win rate of 30% and growing Full funnel marketing programs ensure high performance and positive ROI Having an integrated marketing plan that encompasses a variety of tactics is critical to effectively producing qualified leads within a targeted segment. In order to stay ahead of the competition and deliver results that prove high ROI, marketers must continuously deliver quality leads and provide sales with insights that help them close more deals. This is exactly what Amanda DePaul, VP of Growth Marketing, and Leti Rodriguez, Senior Manager of Demand Generation, at Host Analytics set out to do with the help of Ziff Davis B2B. The situation Amanda and Leti’s team at Host Analytics, a leader in cloud-based enterprise performance managem

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