www.PFL.com | 800-930-5088 inquire@pfl.com Increase in pipeline 3X Increase in opportunities 3X Response rate – more than 4X previous results 16% How Proofpoint Improved Response Rates by 4X: Using Tactile Marketing Automation to Improve Multi-Channel ABM PROBLEMS “Innovation is the key to our success, especially with Account-Based Marketing.” — Ryan Gallagher, Proofpoint Marketing Program Manager Proofpoint is a leading next-generation advanced cybersecurity company with a passion for protecting people, data, and brands from today’s advanced threats and compliance risks. Proofpoint’s Marketing Program Manager, Ryan Gallagher, says, “Innovation is the key to our success, especially with Account-Based Marketing (ABM).” Proofpoint uses ABM and direct mail to connect with tar

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