The Challenge Due to the growing challenge of accessing and creating targeted account profiles, FRONTLINE sought to pivot their approach toward account-based marketing (ABM). Often acting as a third-party contractor for business development work across different industries, the company wanted to evaluate data vendors who could provide account and contact coverage across an array of verticals, including sales, marketing, and finance. In the process, FRONTLINE considered DiscoverOrg, RainKing, Data.com, and ZoomInfo. Ultimately, following a thorough analysis, ZoomInfo’s data proved to deliver the highest attention to detail and accuracy, satiating FRONTLINE’s data requirement by marrying the best of both worlds – quality and quantity. The Solution ZoomInfo’s data platform

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