Paycor, a leading HR and payroll software solution provider, was already committed to direct mail. With proven results in the vertical, but limited person-hours and fulfillment abilities, their previous campaigns were successful, but inefficient. As a revenue-driven marketing team, Paycor’s Henry Link, Senior Marketing Program Manager, was faced with a major challenge: significantly decrease the cost and time spent managing the company’s direct mail marketing program while increasing sales pipeline. Their direct mail ambitions were massive. How massive? Paycor wanted to send 15,000 prospects personalized messaging, a customized postcard, and a branded gift as part of a target account program - a feat far beyond their in-house capabilities. Such an expensive send required a str

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