HG Insights Case Study Unity is the creator of the world’s most widely used real-time 3D (RT3D) development platorm, giving developers around the world the tools to create rich, interactive 2D, 3D, VR and AR experiences. To see how HG Insights Tech Intelligence can help grow your business, visit hginsights.com Copyright © 2019 HG Insights. All rights reserved. Background Unity was looking for a way to leverage online advertising for its ABM program in order to generate demand, nurture prospects and drive revenue growth across its gaming and non-gaming verticals. However, the targeting capabilities in advertising platforms such as Facebook, Twitter, and LinkedIn, were too broad making it challenging for Unity to penetrate its target accounts with its digital marketing campaigns. To

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