Case Study How Fuze Leverages Engagio’s Integration with LinkedInc © to Scale their Programmatic ABM To achieve her increasing revenue goals, Emily depends on intent and engagement data to help her narrow in and focus on the most valuable potential customers. From there, she launches more targeted and relevant messaging for them. LinkedIn’s ad platform is a staple of this strategy as it is one of the highest ROI channels. Like any savvy company, Fuze needs to be smart with their ABM spend and can’t put ads in front of anyone and everyone, so they use their intent and engagement data to determine which accounts should be shown ads. “Your campaigns are only as good as your last upload. With Engagio, I have peace of mind knowing that we’re hitting the right people with the right

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