Magento ® , an Adobe company, is the world’s #1 eCommerce platform and the leading platform for open commerce innovation. Every year, Magento handles over $100 billion in gross merchandise volume. Challenge After being acquired by Adobe, Magento had an opportunity to expand market share in Asia-Pacific. With APAC accounting for more than half of the global growth in Internet usage, the region represented a huge opportunity. “Our ultimate goal is to create pipeline and turn it into bookings,” said Maryel Roman-Price, Field Commerce Marketing Manager, APAC. “We saw a massive opportunity to create pipeline for the business.” But to seize that opportunity, they needed to replace their time- consuming, ineffective “batch-and-blast” email approach. Magento has an impressive library of hig

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