Digium increased total web conversions by 32% Digium, the largest open-sourced telecom equipment provider, wanted to improve the quantity and quality of leads. With Triblio, they used account based messaging and CTAs by funnel stage, industry, and geography. Digium®, Inc., created the innovative force behind Asterisk, the most widely used open source telephony software with customers like Google and the US Army. Digium has become the open source alternative to proprietary communication providers, with offerings that cut costs by as much as 80%. Digium’s main source of leads is their web channels. Centered around a vibrant open source community, their web properties generate hundreds of thousands of visitors per year with different needs and objectives. Depending on persona and account prof

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