Case study: SaleSl oft Kevin O’Malley, VP of Marketing for SalesLoft Increased Conversion Rate By 700% With EverString Account Scoring SalesLoft is the system of record for sales development reps to track all email, phone, and social touches with prospects. Since its founding in 2011, SalesLoft has signed on over 1,500 clients and 30,000 users worldwide who have increased qualified appointments and demos by 300% on average. As the company grew and evolved, it decided to embrace an Account-Based Marketing (ABM) approach. The team started to analyze its customer database to determine what set valuable accounts apart from the others. Specifically, SalesLoft wanted to understand their best-fit customer profile. That’s when Kevin O’Malley, VP of Marketing for SalesLoft, turned to Ever

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