Activity and engagement from their top accounts went from an unpredictable 20%–30% to consistently 80+% in 6 months
Activity and engagement from their top accounts went from an unpredictable 20%–30% to consistently 80+% in 6 months
2 PagesCase Study Case Study SilkRoad is the world’s leader in strategic onboarding to activate and engage talent. They deliver personalized journeys — from the candidate stage through the engaged employee stage — to drive better business outcomes. SilkRoad’s revenue model was built on a traditional lead gen model, where quantity was the focus. They generated over 64,000 leads and contacts annually through a mix of PPC, events, sponsored webinars, trade shows and other paid and non-paid channels, capturing anyone and everyone who was searching for a talent management or talent activation solution. This drove over 30,000 accounts that were at various levels of engagement. John Westby, VP of Marketing, realized the importance of taking an account-based approach to marketing and selling.
