Adobe Customer Story Marketing as an innovation engine. The Adobe.com team builds richer audience segments using Adobe I/O Runtime and Adobe I/O Events to extend Adobe Audience Manager. “Accessing CRM attributes in real time and sharing to Adobe.com with Adobe I/O Runtime solved what had been one of the biggest pain points in our personalization efforts. ” Fred Kuu, Group Manager, Marketing Applications & Architecture, Adobe RESULTS SOLUTION Adobe Experience Platform, including Adobe I/O Runtime and Adobe I/O Events, and Adobe Experience Cloud, including the Adobe Audience Manager and Adobe Analytics solutions within Adobe Analytics Cloud Enables marketers to configure sophisticated AUDIENCE SEGMENTS in minutes rather than days Allowed developers to DEPLOY CUSTOM CODE in less than

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