How Qlik’s ABM Campaign Outperformed Industry Benchmarks by Over 137%
How Qlik’s ABM Campaign Outperformed Industry Benchmarks by Over 137%
1 PagesC USTOM E R STOR I E S Melissa used PathFactory Content Tracks to quickly curate personalized content journeys for 100 target accounts. PathFactory allowed her to sequence a variety of existing content in di erent formats—including video, long form content, and blogs—in a single seamless, bingeable experience. By enabling target accounts to binge content and self-edu- cate, Melissa was able to e ectively convert many of her target accounts into quali ed leads in the pipeline. Personalized content journeys that enable target accounts to consume more content per click Since Qlik sells into many diverse verticals, Melissa needed to illustrate how prospects in vastly di erent industries would bene t from their BI and data analytics software. Melissa relied on paid ads, customized wit
