CUSTOMER SUCCESS Increasing deal size by 4X (with multiple 20x deals) It’s all about data, an omni-channel approach, and a cohesive customer experience along the entire buyer’s journey Today, the jobs of B2B marketers are getting harder and much more convoluted: there are rising expectations for delivering ROI with measurable impact on revenue and creating engagement across the entire customer lifecycle; it’s increasingly more difficult to leverage data to better understand the buyer’s journey and to map personas & content to that journey; and the flexibility to pivot and adapt channels based on that same data to drive real demand often seems like a dream state. According to Gartner’s CMO Spend Survey 2018/2019, a typical marketing budget is 11.2% of overall revenue. However, eve

Join for free to read