HOW AtScale INCREASED QUALIFIED LEADS BY 200% IN 6 MONTHS FIRST 180 DAYS 2X Increase in MQLs 81% of leads matched ICP THE COMPANY AtScale makes business intelligence work on big data. They target data architects, data analysts, business analysts, big data architects and BI analysts. With such a specific target market, AtScale has to rely on Account Based Marketing in order to fill the funnel with Marketing Qualified Leads, and turn them into Sales Qualfied Leads. THE PROBLEM In a crowded, competitive, and often confusing Big Data solutions market, AtScale needed to find ways to better target and attract the right audience. AtScale’s marketing team historically leveraged social media to find and attract new Prospects. However, they struggled with poor lead quality and low conversion

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