> PREVIEW INTEGRATE Case Study: Avalara Automates Demand Gen Programs To Redeploy Resources & Increase Quality HIGHLIGHTS A bit about Avalara... Avalara helps businesses get tax compliance right. The company provides solutions for customers to help them face demanding tax obligations imposed by state, local and other taxing authorities around the world. The Avalara marketing team is on a mission to grow revenue. To accomplish this, the team has focused on creating efficiencies to better equip both marketing and sales efforts with the time and resources needed to execute a scalable account based marketing (ABM) program. Adopting Integrate’s Demand Orchestration Software provided Avalara’s marketing and sales teams with efficiency, speed, lead data quality and program perfor

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