EBOOK: Empower Your Marketing Evolution i refactoredmedia.com A marketing success story Empower Your Marketing Evolution +EBOOK: Empower Your Marketing Evolution 1 refactoredmedia.com Changing Demands for a Changing Marketplace Buyers in today’s global, mobile marketplace want to do their own research before communicating with your sales team, making it all too easy for them to drop out of—or worse yet, never enter—the pipeline. As a result, modern sales and marketing departments are recognizing the need for an evolution, one that makes strategic, aligned marketing support more vital than ever. For B2B marketing teams, these factors present a new challenge: We must meet buyers where they are, not where we’d like them to be. To modernize its marketing and facilitate the successful l

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