C USTOM E R STOR I E S Help target accounts self-educate faster by removing barriers Marketing and sales spent too much time engaging lower ACV accounts ABM Wins: How Invoca Tripled Engagement from Target Accounts THE CHALL E NG E T H E S O LU T IO N Ari and his team shifted away from hard-gating content with forms. They use PathFactory to quickly and easily build ungated collections of relevant, seamless sequences of content (Content Tracks) to support dierent stages of the customer journey. This way, instead of following the tradi- tional method of sending one piece of content per week through a drip email nurture, truly interested prospects are free to binge on content thereby self-educating faster. The Invoca team had a long, complex sales cycle, And, with the inbound tacti

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