Case Study

This is the difference between winning and losing. How one company established themselves as a leader with ABM

This is the difference between winning and losing. How one company established themselves as a leader with ABM

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SmartRecruiters is an enterprise applicant tracking software whose mission is to connect people to jobs at scale. About SmartRecruiters: Case Study This is the difference between winning and losing. How one company established themselves as a leader with ABM. SmartRecruiters markets and sells primarily to enterprise above 10,000 employees. As they were quickly moving upmarket and selling larger deals, they needed a way to understand all the activity happening at the entire account for their enterprise prospects. They needed to answer questions like How were they engaging with us? Who? When? Studies show that with so much information at a consumer’s fingertips – 67% of the buying decision is made before a buying process even begins with your organization. That means before a prosp

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