HG Insights Case Study Alfresco is a commercial, open source software company that provides a better, more effortless way for people to work, making sure they have the information they need, exactly when they need it most. Its platform is used to digitize processes, manage content and securely govern information. Alfresco Uses Tech Intelligence to Drive ABM and Demand Gen Results To see how HG Insights’ Tech Intelligence can help grow your business, visit hginsights.com Copyright © 2019 HG Insights. All rights reserved. Background Alfresco had a rudimentary way of selecting accounts for its sales and marketing teams. In summary, they selected accounts using general firmographic criteria and revenue data. This meant marketing targeted their outbound toward accounts

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