© Enlyft 2019 CASE STUDY How Microsoft Uses AI to Increase Conversion Rates and Deal Sizes Microsoft’s SMB sales team needed a way to discover, prioritize, and engage top prospects among millions of companies. Microsoft turned to Enlyft for an AI-powered customer intelligence platform 5x revenue multiplier LEARN MORE www.enlyft.com CONTACT US sales@enlyft.com Even a company as large as Microsoft has resource constraints. As Nicolas Facon, senior director of Worldwide SMB Sales Programs for Microsoft correctly notes, the issue is a matter of scale. It’s simply impossible to manually sift through company profiles, identify the prospects most likely to buy, and engage them in a compelling way. “My team needed to narrow its sales funnel to include only those companies for which it

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