Plex is the leading manufacturing ERP cloud provider. ERP software purchases require scores of stakeholders from multiple departments. Plex markets ERP software to small and large manufacturers who each require their own custom solution. Plex’s demand generation model only focuses on target accounts. Target accounts must meet a “best fit” criteria defined by marketing, sales and product. Plex determines best fit by firmographics, sales input, and product differentiation by segment. In any given year, Plex will develop multiple target account segments totaling between 20,000-60,000 manufacturers. After Plex decides on the target accounts, Plex’s marketing then works with sales operations to assign accounts to sales reps who are part of the SMB and enterpise divisions. Account

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