1 Split Software Case Study2 ABOUT SPLIT SOFTWARE Split Software (Split) is the leading product decisions platform for engineering and product teams who want to rapidly and safely deliver valuable software to customers, through feature flagging and experimentation solution. Their customers include Salesforce, Twilio and WePay. Split has raised a Series B round in February 2018. CHALLENGE Split approached Upgrow to help manage their existing Google Ads account and to efficiently scale lead generation efforts on Google Ads and LinkedIn Ads to drive marketing qualified leads (MQLs).3 SOLUTION As part of our multi-funnel targeting strategy, we coordinated with Split to identify the strongest top of funnel (TOF) assets to help drive leads, in addition to bottom of funnel (BOF) offe

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