Case Study
How Vision Critical scaled their digital programmes to support account-based marketing strategies: driving 122% more conversions using LinkedIn Sponso
How Vision Critical scaled their digital programmes to support account-based marketing strategies: driving 122% more conversions using LinkedIn Sponso
Objectives • Accelerate account-based marketing efforts • Create digital swell across target accounts • Raise awareness among target audience • Sharpen targeting abilities across Asia Pacific • Generate qualified sales leads Solutions • LinkedIn Sponsored Content • LinkedIn Lead Generation Forms • LinkedIn Account Targeting • LinkedIn Sales Navigator World’s largest professional network • Access to the world’s largest professional network with more than 546 million users in 200 countries • Precise targeting capabilities by location, skills and seniority • Ability to manage and scale key target accounts Results • 5X spike in sales leads with LinkedIn Lead Generation Forms • Engagement levels that exceed industry benchmarks One-third of the world’s top brands like Changi Airport, LinkedI