Like most organizations, ConnectWise was dealing with a constant influx of data flowing into its CRM from different campaigns and webforms. T o optimize its efforts and maximize inbound conversion rates, ConnectWise turned to ZoomInfo Enrich. The Challenge ConnectWise was in search of a data provider that could append its inbound leads with accurate and complete information in real-time, as well as aid in on-going data hygiene efforts and support its sales team with accurate and complete account and contact information. As part of its vendor evaluation, ZoomInfo ran a complementary data analysis on ConnectWise’s legacy contact database. “The results speak for themselves. It was the proof of concept that gave us confidence - especially when it came to the match rates for the d

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