Case Study
How Dialpad uses Engagio to Scale ABM and Align Sales and Marketing
Dialpad is a cloud-based business communications platform powered by voice intelligence and used by more than 60,000 companies worldwide. Founded: 2011 Business: Cloud-based communications software Size: 250-500 employees Headquarted: San Francisco About Dialpad: Case Study How Dialpad uses Engagio to Scale ABM and Align Sales and Marketing In addition to having to improve overall sales and marketing alignment, Dialpad had grown quickly in the midmarket segment but was looking to increase growth upmarket. A quick pivot to include ABM was critical to achieving both goals. When Izabella Bray joined the demand generation team in April 2018, she faced a series of challenges. Rapid growth and organizational change had left Dialpad with gaps in sales and marketing alignment that needed t