Case Study

Demandbase Engages 100% of the Company in Performance Programs

Demandbase Engages 100% of the Company in Performance Programs

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Demandbase is the leader in Account- Based Marketing (ABM). The company offers the only Artificial Intelligence- enabled, comprehensive ABM platform that spans Advertising, Marketing, Sales and Analytics. Enterprise leaders and high-growth companies such as Accenture, Adobe, DocuSign, GE, Grainger, Salesforce and others use Demandbase to drive their ABM strategy and maximize their marketing performance. The company was named a Gartner Cool Vendor for Tech Go-To Market in 2016. Demandbase closed a $65M financing round in May 2017 which will be invested in future growth and investment in Ai and machine learning initiatives. The Challenge Paving the way for an entire genre of B2B marketing is no easy task, and at Demandbase it requires some of the best minds in tech. For their

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