“ Kazoo is all in with its predictive and intent-based approach
“ Kazoo is all in with its predictive and intent-based approach
2 Pages“When we used Company Surge ® scores as a prioritization mechanism, we saw 2-3X reply rates compared to not using the data. We felt really confident about the Intent data showing strong signals about who is in market.” Casey Carey, CMO at Kazoo © 2021 Bombora www.bombora.com/data @bomboradata • 25% more in-market businesses to engage with compared to using 6sense alone • 8% more businesses identified in the purchase stage that converts to pipeline opportunities at a much higher rate Incremental in-market businesses identified 8% increase in businesses identified by Company Surge ® in the “purchase” stage Businesses identified combining Company Surge ® Intent data and 6sense Businesses identified using 6sense predictive buying stage model Kazoo is all in with its predi
