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How SolarWinds Created Intent-based Demand and ABM Programs

How SolarWinds Created Intent-based Demand and ABM Programs

TechTarget
Pages 3 Pages

The SolarWinds case study from TechTarget highlights how the company utilized targeted marketing to enhance its lead generation and sales. By leveraging TechTarget's network, SolarWinds effectively reached IT professionals interested in their products. Through sponsored content and targeted email campaigns, SolarWinds engaged potential customers, resulting in increased website traffic and improved lead quality. This approach ultimately led to higher conversion rates and business growth for SolarWinds.

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