Case Study

Account Media drives more engagement for its B2B publisher customers — and experiences less audience churn — with Bombora’s Company Surge

Account Media drives more engagement for its B2B publisher customers — and experiences less audience churn — with Bombora’s Company Surge

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© 2022 Bombora www.bombora.com @bomboradata Account Media partners exclusively with B2B publishers and demand providers by implementing strategic demand-generation strategies through access to its highly engaged B2B audiences. This allows its customers to ‘demand with confidence’ on their lead generation goals globally. Challenge Getting leads isn’t the problem. Getting the right leads without burning out your existing audience is. “Our readers are the lifeblood of our business, and without them, we wouldn’t be able to deliver the volume and quality of leads our publisher partners require,” said Matthew Rhoades-Brown, Account Media’s CEO and founder. “Once someone decides to unsubscribe, we are unable to speak to them again, so it’s essential we deliver them the right messaging at

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