Clearwave implemented an ABM strategy with Foundry’s platform, utilizing intent data and personalization to better engage potential buyers. By integrating Foundry's dashboards with Salesforce, Clearwave's sales team received critical account-level insights, including activity alerts for hot accounts and competitor interests. This approach enabled Clearwave to refine their ideal customer profiles (ICPs) and create more targeted buyer journeys, resulting in a 20% reduction in sales cycle length. The alignment between Clearwave's sales and marketing teams fostered a more personalized buyer experience and improved sales outcomes.

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