“When we used Company Surge ® scores as a prioritization mechanism, we saw 2-3X reply rates compared to not using the data. We felt really confident about the Intent data showing strong signals about who is in market.” Casey Carey, CMO at Kazoo © 2022 Bombora www.bombora.com/data @bomboradata Kazoo had an existing proprietary fit model using business size and industry attributes exclusively. Combined with Company Surge ® Intent data, outbound SDRs saw a significant increase in prospect reply rates. But the fit model failed to show an increase in conversion rates for high scoring accounts compared to lower scoring accounts. As Kazoo began collecting more data points impacting fit, Kazoo started to question the efficacy of its homegrown model and its long-term scalability

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