11600 Sunrise Valley Dr #100 Reston, VA 20191 sales@triblio.com 888 328 8667 Challenge Flexera helps business leaders succeed at what once seemed impossible: getting full visibility into, and control of, their company’s technology “black hole.” From on- premises to the cloud, Flexera helps organizations unravel IT complexity and maximize business value from their technology investments. The marketing team at Flexera is tasked with supplying its revenue organization with high-quality leads and qualified accounts. Specifically, it needs to deliver on the following KPI’s: • Marketing Qualified Accounts • Named Account Meetings Scheduled • Target Account Pipeline • Opportunity Rate • Account Win Rate Prior to account-based marketing (ABM), the team struggled with allocating i

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