“Our SDR was speaking with a prospect and she interrupted with, ‘you contacted us a year too late. We were looking for something like this a year ago, but we’ve invested in something and even though it’s not very good, we can’t change it. Your timing is off.” Karla Rivershaw, Head of Marketing, Turtl © 2021 Bombora www.bombora.com/data @bomboradata First, create multiple Intent topic clusters, each focused on a unique value proposition of the product. Next, develop corresponding SDR email sequences for each Intent topic cluster. Then, design Intent-based workflows in HubSpot that automatically alert SDRs via Slack when a target account shows interest in 7+ Intent topics within a cluster and at least one high priority Intent topic. The SDR then triggers the appropriate ema

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