Cloudera uses Company Surgedata to predict future interest in its products
Cloudera uses Company Surgedata to predict future interest in its products
1 Pages© 2020 Bombora www.bombora.com/data @bomboradata For further information please contact us at +1 (646) 759 8900 or email sales@bombora.com “Our team is always innovating how we use Company Surge ® data to inform our Account-Based Marketing programs. When we realized we could use historical Intent data to predict future intent with high accuracy, we immediately started testing it with our digital media and are excited with the promising results.” Heather Sutherland, VP of Demand Marketing and Operations, Cloudera • Cut cost per website landing in half • Achieved 50% target-industry engagement • Improved reach of target accounts by 96% compared to prior activities Cloudera has been a long-time practitioner of Account-Based Marketing (ABM), using Company Surge ® data to prio
