ZeOmega, a healthcare management software provider, aimed to enhance brand awareness and target the right decision-makers within healthcare insurance organizations. They faced challenges in engaging with these key players due to complex organizational structures. Partnering with Xtelligent Healthcare from TechTarget, ZeOmega adopted an omni-channel approach integrating Content Syndication, brand advertising, and Priority Engine. This strategy allowed them to accurately identify and engage potential buyers, notably improving their marketing outcomes by boosting website traffic and engagement, and maintaining visibility throughout extended sales cycles.

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