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Background: The average household spends from $30-$60,000 on • goods and services annually. About 60% of primary household shoppers visit a power • shopping center according to a 2008 TNS Retail Forward Study. Retail has been one of Radio’s top 5 categories for the past • 6 years and accounts for more than $1.3B in advertising. The Retail industry has historically allocated the bulk of its ad • dollars to newspaper. In 2009, the industry

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