11600 Sunrise Valley Dr #100 Reston, VA 20191 sales@triblio.com 888 328 8667 Treasure Data Partners with Triblio to Scale ABM Growth Background Treasure Data is a customer data cloud solution that drives business value with connected customer experiences. Account-based strategy for Treasure Data officially started at the beginning of 2020, when the company initiated focus on supporting core industry verticals. Challenge Executive Buy-In The team needed executive buy-in to allow its ABM program to flourish, and to achieve this, the team needed to get the sales and marketing organization to function as one unit. One of the benefits of ABM is its ability to foster sales and marketing alignment. The alignment between sales and marketing serves as the catalyst for a successful ABM

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