Serving Customer Needs and Enhancing eCommerce with AI A case study presented by a leading food distributor. Serving Customer Needs and Enhancing E-Commerce with AI Customers’ expectations have changed - both in how they want to interact with a business and what they expect from them. In turn, companies are investing in digitalization to transform their business and to attempt to meet these new expectations. Many find it difficult to achieve their goals while delivering on these lofty expectations. A recent global pricing and sales study showed that most companies expect their digitalization investments to result in top-line revenue growth and return on investment.

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