"The Ultimate Guide to Personalization in Ecommerce" discusses how to improve the effectiveness of personalization strategies in eCommerce. It explores why many brands' personalization efforts fail, emphasizing the importance of moving from persona-based marketing to individualized, AI-driven personalization. The guide outlines best practices for creating relevant, seamless, and data-driven personalized experiences and addresses common obstacles to personalization. It also highlights the role of AI in enhancing personalization and driving better customer engagement and loyalty.

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