As B2B companies seek to deliver a B2C, “Amazon-like” digital experience, making that vision a reality remains elusive. Many companies have eCommerce systems that can display product recommendations, but it’s rare that these recommendations are orchestrated in a dynamic, account-specific manner. Further, it has proven difficult to measure the revenue impact of these efforts. For many companies, achieving a more intelligent and coordinated approach to eCommerce is critical because it can solve these common challenges: • Lack of Personalization: The ubiquitous product recommendation tools on the market typically offer static product recommendations or are based on overly broad rules and simply serve up the same offerings to each customer.

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