An electrical products manufacturer faced challenges in managing complex pricing processes due to cost volatility and manual tools. With tens of thousands of products and growing customer demands, their pricing team struggled with slow, inconsistent pricing decisions, leading to margin losses. To address this, they implemented Zilliant Price IQ® and Intelligent Automated Negotiation. This enabled real-time, AI-powered price optimization and automated quote responses, significantly reducing manual workload. The result: 50% of quotes now processed automatically, a 1.3-second average response time, and improved margins through predictive pricing models.

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