Myer, a leading Australian department store, implemented Crownpeak’s AI Search to enhance its online customer experience, managing over 68 million searches annually. The AI-driven solution reduced zero search results by 93%, improved search relevance, and increased customer engagement with a 14% rise in "add to bag" actions and 11.8% higher conversion rates. It also reduced search refinement needs by 16% and provided valuable customer behavior insights. AI Search’s adaptability, self-learning, and natural language processing transformed Myer’s search capabilities, delivering personalized, engaging results while improving operational efficiency and empowering strategic optimization.

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